Social Education, the official journal of the National Council for Social Studies, recently published a lesson plan on Starbucks. The lesson plan is great, as it analyzes American culture and consumerism through an analysis of Starbucks. It also inspired me to think of an interdisciplinary project that social studies and science teachers could co-teach on Ethos water.
Ethos water is owned by Starbucks and sold in their stores. Branding itself as a responsible company, Ethos claims its mission is to help bring clean drinking water to children throughout the world. A 20-ounce bottle of Ethos water costs $1.80. Out of the $1.80 paid for each bottle of Ethos water, Starbucks will donate $.05 toward their mission. According to the article in Social Education, “they are charging customers 15 to 20 percent more than other companies . . . in other words, they charge customers to feel good about themselves.” Interviewing, an important skill for budding social scientists, could be used to determine why people are buying an overpriced bottle of water. Is it because of the “clean water” mission? Is it out of convenience? Is it for another reason altogether?
As an entry point into this project, science and social studies teachers can use the debate over whether or not Ethos does more harm than good. Students could research which regions of the world are in need of clean drinking water, and the political and environmental issues that create that need. Students could also investigate the environmental impact of drinking bottled water, as well as issues regarding tap water versus bottled water. For instance, if students determine that tap water is safer than bottled water, they could argue for drinking tap water and donating the saved money to help bring clean drinking water to “dehydrated communities.” Another student might research statistics on charitable donations and determine that people who are saving money by drinking tap water would just buy something else rather than donating their savings. In that case, Ethos is invaluable, as the donation is built into the purchase.
Editorial writing is another skill that could be incorporated into this project. Students could write an editorial to support or discredit Ethos. Of course, these editorials could be published in a class blog instead of a traditional paper. Then students would read each other’s opinions, include relevant links, and comment on their peers’ work.
Incidentally, to write this blog post I had to do my own research into Ethos. A comment I came across on a blog sums up my opinion on this product perfectly. In light of the over $200,000,000 Ethos has generated in sales, one commenter wrote, “Note to self: Start a bottled water company that gives 6 cents per bottle to charity . . .”
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