Friday, February 24, 2012

More Amsco in the News

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The following article was published February 21, 2012 by fivecentnickel.com.

Teens and Money


Written by Jeffrey Steele
The last 10 to 15 years have seen unprecedented numbers of Americans doing wacky things with their money, and paying big time for their mistakes.

About 12 years ago, for instance, a lot of folks bought into the tech bubble just before it became a tech wreck. Two years later, having seen their nesteggs decimated by the stock market plunge after dot.com went dot.bomb, many sold out of stocks in the trough, only to watch the markets suddenly rocket higher. Then, having licked their wounds and assembled a bit of cash, many couldn’t resist buying into housing at the top of that bubble, only to be wiped out again.

But why should such miscues be any surprise here in the good ol’ United States, where personal finance seems the most taboo of scholastic subjects?

I mean, this is a land where in our 12 years of elementary, middle, and high school, we learn obscure tidbits about the Magna Carta, far-out geometric algorithms, factoids about the flora and fauna of Tanzania, and other insights we’ll never use again, but are shut out of any kind of lessons on the one thing we’ll need to do every minute of the rest of our lives, which is manage money.

Those Awkward Years

No wonder the only group more prone to bonehead cash maneuvers than American adults is American teens. The University of California reported a few years ago that American teens were spending at about a $179 billion annual clip. Yet, when given a national standardized money management test, high school seniors tallied an average grade of 48.3 percent, a failing score.

“High school seniors have little knowledge of money management, savings, investments, income and spending,” the UC system reported. “A vast majority of students 16 to 22 have never taken a class in personal finance, with two-thirds admitting they could benefit from more money management lessons. Alarmingly, nine percent were rolling over credit card debt each month.”

Today, only nine states have any type of program to assess students’ financial literacy, and fewer than one in five teachers feels he or she is equipped to teach classes in financial literacy, according to a recent study by the President’s Advisory Council on Financial Capability.

That report found financial literacy on the part of both the population as a whole and on the part of teens was low, which may have to do with increasing legions of folks being “unbanked,” and having higher levels of indebtedness, as well as lower rates of wealth accumulation and financial planning.

I can certainly attest from personal experience to the comparative lack of personal financial skills by American teens. Why, I recall that as a teen-ager, my own main interest in life was blowing as much money as possible on eight-track tapes.

And this was in 2004.

New Initiative Needed

Just kidding, of course. But it’s clear we need a new initiative to tackle teen financial illiteracy. And it’s being provided by Amsco School Publications, Inc., a 75-year-old New York City-based family-owned company that publishes textbooks and supplementary materials for students in grades 7 through 12.

Amsco School Publications has recently created Personal Finance, a textbook designed to teach American teens what they need to know to live fiscally responsible lives. That includes setting financial goals, researching and planning careers, understanding banks, knowing where to save and invest, using credit wisely, and comprehending why insurance is needed, even at young ages.

I recently had a chance to talk to Amsco’s vice president of sales and marketing Irene Rubin, and asked her why her company decided to tackle teen literacy. “We knew there’s a problem, because of the credit card debt that runs up so precipitously so early in life among young people,” Rubin responds.

“There’s a lack of savings. Young people earn money, but don’t bank it.”

Fortunately, there’s a new wrinkle in the crazy quilt of teen illiteracy, and that is a few states in the country are seeking to combat the issue. “We’ve followed which states have added financial literacy and family finance to their school curricula,” Rubin says. “We found that Ohio had a new mandate in 2010, and New Jersey has the requirement, as does Virginia and a few others.

“I’m as surprised as anyone that it isn’t a 50-state mandate. Some states require it be taught for a few weeks in the social studies curricula, but they don’t break it out as clearly as states like Ohio, New Jersey and Virginia.”

Personal Finance offers an array of scenarios in which teens talk with one another about problems with their finances, and how they intend to spend their money. The book helps students learn to budget, identify what they must spend money on, how much they can put aside, and identify what they want to save for. The aim is to help them establish good money habits that stay with them for life.

Rubin reports that one of those good money habits the publisher hopes to instill is the habit of paying themselves first. “The fact that we relate this to teenagers, their world, their interests and their money is something we hope will get them to act responsibly with their money,” Rubin says. “It becomes a plan for life. It becomes a really good habit, one you want to stay with and carry with you the rest of your life. It becomes a life skill.”

In other words…

By all means, it’s time for teens to use their beans when dealing with the green.



About the author: Jeffrey Steele is an independent writer in Chicago who has written over 2,000 articles appearing in publications such as Barron's, Boston Globe, Chicago Sun-Times, LA Times, and more.

Wednesday, February 22, 2012

Getting Techie with Biology

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Amsco has published Biotechnology. It is designed for use as a text at the middle-school level, for either a one-term or two-term course in biotechnology, or as a supplementary text for a middle school life science course, where a teacher could incorporate some “hot topics” such as genetic engineering, cloning, and stem cells into their curriculum. The book also can be used at the high-school level as a supplementary text in a biology class, in alternative high schools, and for a special education science class.

The book contains six chapters, each comprised of several numbered Lessons (followed by a set of review questions), followed by one Student Mini-Lab, one Graphing Skills exercise, one Student Activity, and completed by a Chapter Review section of questions and a vocabulary review crossword puzzle. (Note: In some cases, there will be two versions of a Student Activity, to facilitate differentiated instruction.) Also includes a Glossary and an Index. A CD edition of the text is bound in, so that students can use it on a computer or eBook reader, as well as print the numerous hands-on student activities.

To see samples of the book visit our Web site and they can be found in the Free Downloads section.

Friday, February 17, 2012

Amsco in the News

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Over the past few months, Amsco School Publications, Inc. has been mentioned in several national publications, blogs, and on educational Web sites. We think that our blog followers might be interested to see what is being said about us.

E-Commerce News.com January 24, 2012
The iBooks Profitability Puzzle
By Erika Morphy
MacNewsWorld Part of the ECT News Network 01/24/12 5:00 AM PT

Apple's new iBooks textbook market saw lots of activity over the weekend as users downloaded 350,000 copies of books, according to Global Equities Research. If iBooks catches on in a big way, it'll certainly be profitable to Apple. But whether it will be a good deal for authors and publishers has yet to be determined.

Apple's (Nasdaq: AAPL) iBooks textbook initiative, launched just last week, has clearly struck a chord in the market. Ditto its accompanying textbook authoring tool, iBooks Author. Both have taken off at a significant pace, according to a report by Global Equities Research.

More than 350,000 textbooks have been downloaded via iBooks over the past three days. In addition, there have been more than 90,000 iBook Author downloads. iBook Author is a free authoring tool to create textbooks for Apple iBooks.

A Big Impact
The numbers seem to indicate many students and educators at least interested in seeing how Apple wants to break into the market. However, as the ramifications of the textbook store and authoring tool become clearer, some industry observers are having second thoughts as to whether this would be a good thing.

For starters, textbook publishers could find their margins squeezed, perhaps uncomfortably so. As Global Equities notes in its report, more than 50 percent of textbook industry revenues come from the sales of introductory books.

Then there is the lock-in for authors that use Apple's authoring tool. Migrating to other platforms is simply not an option, at least with this current platform.

Global Equities Analysis
Global Equities' initial take on how publishers will fare in the system is that they will in fact make more money selling an iBook textbook priced at US$14.99 versus a traditional printed textbook priced at $125.

That is because 50 percent of the textbook industry consists of used books, which deliver zero revenues to publishers. Also, the textbook supply chain is a complicated one, consisting of distributor, wholesaler, retailer and finally student. At each step the markup is between 8 percent to 15 percent, for a total of between 33 percent to 35 percent -- excluding actual distribution costs.
Conversely, the cost of an iBook production is 80 percent less than a print product. Global Equities declined to provide further details.

Some publishes of textbooks, though, disagree with Global Equities' assumptions, not to mention its math. Larry Beller, owner of Amsco School Publications, told MacNewsWorld the firm has been offering its own e-books for roughly a year and a half. Pricing for the two products -- print and e-book -- must remain roughly the same in order to provide revenues for the authors, he said, which are compensated differently than authors of fiction or non-fiction books.

"With Apple's platform coming out we will have to rethink some of the numbers, but it won't be a significant difference. It can't be." He added that there is still an important print market for college students -- and especially elementary and high school students -- that won't go away even if this platform becomes popular.

An iOS-Only Tool
For others, the authoring tool is the one that raises the most concern. For instance, writers who use iBooks Author to write books they intend to sell may only distribute them through Apple's services.

"There is a lot about this tool that I don't think authors will realize at first," Brad Wheeler, a professor at Indiana University's Kelley School of Business and the university's vice president of IT, told MacNewsWorld.

"Apple is a very innovative and profitable company so you can bet what is most important to them with this program is how to make a profit," he said.

Keeping authors on the Apple platform is one way to do that. "Whether that sticks remains to be seen, but I think for the foreseeable future they will have a profitable run of this for a couple of years, until the market broadens," he explained.


U.S. News & World Report January 23, 2012
Teens Should Learn Personal Finance from Parents, Teachers


By Laura McMullen

January 23, 2012

Most high school students don't spend their time fretting over mortgages, stock prices, or their 401(k) plans, but they are at an age when smaller financial responsibilities start creeping into their lives. Many teenagers earn allowances and begin working part-time jobs, so they need to make decisions about what to do with their money.

High school students "also begin to have a lot more of a social life," says Margaret Magnarelli, senior editor of Money magazine and author of the textbook Per$onal Finance. "They might have a car and access to shopping and restaurants. And if they don't have a car, they want a car."

Teenagers often have many desires, but they must figure out how to allot their money for the things they want, says Magnarelli, who believes the first step to their financial understanding should be taught by parents.

"When you're shopping, and your child says, 'I want X item,' you can put that item into context," says Magnarelli. "Ask, 'what would it take for you to save up to buy that? How many hours of your part-time job would it take to achieve that?"

Parents can also help their kids understand financial responsibilities by being transparent with their own money decisions, says Magnarelli. For instance, she says parents can say, "We are not able to go to Spain for vacation this year, because if we did you couldn't go to basketball camp. So we're going to the New Jersey shore instead."

Other ways parents can teach financial responsibility include helping their kids set up a bank account and playing online stock market games, says Magnarelli.

Teachers can also play a huge part in preparing students to make financial decisions, says Magnarelli, even if the school doesn't offer a personal finance course.

"It's a practical skill that fits nicely into a lot of [curricula]," she says. "These kinds of lessons can be incorporated into other topics easily and smoothly."

Magnarelli explains that a math teacher could show compound interest, or an economics teacher can talk about finance on a micro level. One of the teachers who reviewed the Per$onal Finance book brought newspaper clippings into class and discussed personal finance that way, she says. He would show an article about a car accident, for example, and ask how an incident like that would affect the students' money decisions.

Financial lessons taught by both parents and teachers will go a long way in helping high school students in the future, says Magnarelli.

At this age, she says, "There are a lot of responsibilities that are building into what's going to be a bigger responsibility as they graduate from high school—whether they're going into college or whether they're going off into the working world."

After high school, Magnarelli says, students will have to think about how much money they make, how much of that income goes toward taxes, and how the rest of the paycheck will cover rent, food, entertainment, and other expenditures.

"They're probably not conscious of that yet—of the financial commitments that are coming up—but that's why it's important to be teaching them these skills about managing the money that they have now."

See how your school stacks up in our rankings of Best High Schools. Have something of interest to share? Send your news to us at highschoolnotes@usnews.com.


Huffington Post January 24, 2012
Personal Finance Education: Teens Can Learn To Manage Money From Parents, Teachers
The Huffington Post republished Laura McMullen’s article  First Posted: 01/24/2012 11:45 am

Tech News World January 25, 2012
The iBooks Profitability Puzzle
Republished the article by Erika Morphy from MacNewsWorld Part of the ECT News Network 01/24/12 5:00 AM PT

HowtoLearn.com January 17, 2012
Personal Finance: A Financial Literacy Program For Teens

Posted By Pat Wyman On January 17, 2012 @ 6:00 pm

At present, only nine states have any sort of program to assess students’ financial literacy and less than 20 percent of teachers feel equipped to teach classes in the subject, according to a recent study by The President’s Advisory Council on Financial Capability.

Even worse, the report found that, “Lack of financial literacy is widespread in the United States and Americans, including students, are worse off because of this. Low levels of financial literacy appear to be tied to higher rates of being ‘unbanked,’ higher levels of indebtedness, lower rates of wealth accumulation, and lower rates of retirement planning.”

In order to educate teenagers, AMSCO School Publications, Inc. has created Per$onal Finance, a high school textbook designed to teach American students everything they need to know to live fiscally responsible lives, including:

How to set financial goals

Researching and planning a career

How to understand banks

Where to save and where to invest

Using credit wisely

Why young people need insurance

This comprehensive book guides young readers by breaking down complex financial matters into small, easily digested bites. It explains what goes into – and comes out of – a paycheck and why that matters. It shows how to balance a checkbook and make a budget that works. It explains when you should – and when you shouldn’t – apply for a credit card.

In addition it backs it all up with a glossary that clearly explains economic terms that befuddle even adults. “An education in managing your personal finances is your ticket to economic freedom,” says Irene Rubin, Vice President of Sales and Marketing, AMSCO School Publications.

There is a movement underway to combat our nation’s problem with financial literacy, but experts agree it must start with our children.

Boys and Girls Club of America, Junior Achievement, Girl Scouts and Boy Scouts have all begun classes, camps, projects and badges designed to teach young people financial literacy. Per$onal Finance takes it to the next level by making financial literacy available to every high school student in America.

AMSCO School Publications  is dedicated to providing high quality, inexpensive textbooks and support materials to the educational community. They offer course texts, review, and test prep books that reflect national and state standards for curriculum and assessment, as well as a growing list of books aligned to the intent and the specifics of the Common Core State Standards.

Wheeler is appreciative of Apple's entrance in the market, however, along with other digital book initiatives in the education space to address the high cost of textbooks, including a digital book initiative at Indiana University.

"In my mind that is most important development: Finally after years of high prices, thanks to these emerging digital models, we are seeing progress."

Wednesday, February 15, 2012

One small step for schools, one giant leap for education.

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AMSCO School Publications, Inc. and ECTACO, Inc. are excited to announce their joint decision to become partners in the educational field.   This innovative partnership will make AMSCO products more accessible to the modern marketplace. Students will be able to use AMSCO ebooks with the jetBook Color eBook reader, the only color e-Ink educational eBook system developed specifically for schools.
For over 75 years AMSCO has helped  educate millions of students with their course texts, review, and test prep books in mathematics, language arts, science, foreign language, and social studies.  ECTACO, known as the preeminent handheld language source, has developed and distributed devices and linguistic software in over 200 languages since 1990.  AMSCO and ECTACO decided to unite their products and technologies when ECTACO developed a dedicated eBook reader – the ECTACO jetBook Color – which makes the reading of eBooks easier and more vision friendly, that is, it promotes “healthy reading.”  

Thursday, February 9, 2012

LOVE ME DON'T

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Valentine’s Day is a “hit or miss” event.

If you’re happily involved, it’s a hit. If you’re alone, and don’t want to be, it’s a miss. Couples don’t need Valentine’s Day to rub in how deliriously happy they are to others. Still, how can they resist?

According to Chad Brooks’s article, “Men Will Spend Twice as Much as Women for Valentine’s Day,” total spending for this year’s holiday may reach $17.6 billion, with the average person spending more than $126. It went up almost 10% since last year.

That’s a lot of rubbing in. Brooks’s article also says that the average guy will probably spend $168.74 on Valentine’s Day gifts. That’s a lot more than the average woman.

Meaning men love more than women do?

In the Amsco anthology Short Stories, there are three stories that make me wonder . . .


In Herman Wouk’s “The Party” (1948; from The City Boy: The Adventures of Herbie Bookbinder), eleven-year-old Herbie is madly in love with his red-haired classmate, Lucille. He’s lost in his fantasies, where she’s his underground queen. In reality, he’s scared to speak to her.

He and his family get invited to a housewarming party at Lucille’s house. Herbie keeps changing the part in his hair, then combs his hair straight back, tries to appear older, more sophisticated. “Isn’t that silly?”His sneering older sister Felicia tears him down, makes him doubt himself.

At the party, Herbie is in his glory. “He was in Lucille Glass’s home,” Wouk writes. “He had shaken her hand. He had sat beside her on a sofa for ten minutes, eating corned-beef sandwiches and no more aware of taste than if he had been chewing straw. The girl . . . seemed not of this world, but a changeling fallen from a star.”

To his delight, Lucille takes Herbie to the garage. In the Glass family Chrysler they sit, eating chocolate ice cream, and talking about . . . everything! He exaggerates his knowledge of astronomy (What boy wouldn’t?) and claims he won’t marry till he’s fifty-five, and then only to a red-haired woman.

Poor Herbie. He thought she was his, after that. Till his new hairdo had a meltdown. Lucille howled with laughter. Even worse, his sister Felicia and her guy Lennie had seen the whole thing. “What’s the matter, Fatso?” Lennie says. “Got cooties?”

Of course, Herbie loses Lucille, but to . . .

For an hour, he tried to rebuild the ruins of the underground palace, but it was wrecked forever. Nothing was left but its queen, and she no longer wore crown and robe, but a white bow and a party frock. And he could not even compel her to sit by his side. Her faithless majesty went on and on dancing with Lennie.

In John Collier’s “The Chaser” (1940), Alan loves Diana, but she could care less about him.

Alan seeks out a mysterious man who sells “magic” potions in a dim, drab office. The love potion the man offers Alan will make Diana want nothing but solitude, and . . . him. She will be jealous of any pretty girl he may meet, but will also forgive Alan any indiscretion.

Tongue-in-cheek, Collier writes:

“She’ll want to know all that you do,” said the old man. “All that has happened to you during the day. Every word of it. She’ll want to know what you are thinking about, why you smile suddenly, why you are looking sad.”

Alan is thrilled. And the potion only costs a dollar!

The “antidote,” however, costs five thousand. Collier writes, “ ‘Here is a liquid as colorless as water, almost tasteless. . . . It is also quite imperceptible to any known method of autopsy.’”

You can bet Alan will be saving his pennies.

But it’s in Ruth Rendell’s “The Fever Tree” (1982) that we see a man nearly driven mad from love.

Ford had left silly wife Tricia for soul mate, Marguerite. For some reason (probably guilt), he went back to Tricia. Now he regrets it. He and Tricia are on an African safari (a second honeymoon), and he’s constantly comparing both women, in his head. Tricia is frivolous; Marguerite, intelligent and resourceful.
Because Tricia forgot the mosquito repellent (it made her makeup bag all clunky), Ford gets eaten up by mosquitoes. Marguerite would not have forgotten the repellent. Cat-lover Marguerite could appreciate stately lions and leopards. Tricia wears tight pink jeans and frilly blouses, and paints her fingernails. At a wild game reserve!

Ford’s mosquito bites swell up, and he can hardly see, or walk. The accompanying fever makes him almost delirious. Rendell writes, “It affected his mind too, so that each time he looked at Tricia a kind of panic rose in him. Why had he done it? Why had he gone back to her? Was he mad? His eyes and his head throbbed as if his temperature was raised.”

Since the animals roam free, guests are warned not to get out of their cars. But Tricia wants to see the animals up close. At first, Ford tries to stop her. Then, while she’s photographing a family of monkeys, he sees two cheetahs in the distance. Rendell writes, “It came into his mind how he had heard that they were the fastest animals on earth.”

He doesn’t tell Tricia about the cheetahs.

Next day, when she dallies, picking daisies, he starts the car, as if to leave her behind, in the wild.

Who leaves who behind, isn’t important. It’s that a man’s overpowering love caused it to happen.

Could a woman’s have stopped it?