amscoextra

     Natural referencing ( SEO ) has become, in recent years, one of the foundations of the success of a website.      Indeed, search engines , especially Google, have put in place a certain number of constraints and requirements regarding the ability of a site to return in search results.      It is, therefore, necessary to continuously improve its key pages , to regularly review its contents, and to analyze its site from a semantic and technical point of view... Analyze your keywords and the density of your pages      Analyzing the frequency of repetition of a keyword on a page is useful for two simple reasons: to avoid over-optimization which will harm your reference, and to make sure that your keyword and its semantic declination are sufficiently present for search engines. Thus, you can :  Watch how often your keyword and synonymous terms are used. Make sure that keywords are used naturally in your text. Always keep ...

     Instead of  marketing training courses  with the objective of satisfying a maximum number of people for a small part of their needs, we will see how to identify a  market niche  beforehand in order to be able to respond effectively to the needs and expectations of your customers. Why focus on a niche market?      When you have studied your competitors, you must have seen how large a market can be.      In a market such as computer training, you understand that no matter how broad your skills are, you can't train in all areas.      You can't meet the needs of an entire market. This is where the concept of segmentation comes from.      Segmentation is the process of dividing a market with heterogeneous needs into smaller, homogeneous groups (segments) in order to apply specific strategies.      By dividing a market into segments, one finds segments, by dividing segments one f...